LinkedIn is not just a social network for finding jobs or interesting projects. In addition to the basic version, there is LinkedIn Premium and LinkedIn Sales Navigator. What can you use these subscriptions for and how do they differ? We’ll look at that in today’s article.
Article content
- So many versions of one social network?
- LinkedIn Free (LinkedIn Free)
- LinkedIn Premium
- LinkedIn Sales Navigator
- LinkedIn Premium and Sales Navigator trial
- How can you give notice and what can you expect?
- Interesting numbers and data about LinkedIn
- Summary table of the different versions of LinkedIn
So many versions of one social network? Here’s a quick overview for a quick understanding
The three versions of LinkedIn differ mainly in the number of features the social network offers. Deciding between these versions depends on your needs – whether you need a basic profile, want to strengthen your personal brand or are looking for an active tool for lead generation and sales. Before we look at the recommendations of each version and their features, let’s briefly introduce each version:
- LinkedIn Sales Navigator is a specialized tool for salespeople that provides advanced prospecting and targeting capabilities to generate leads and business opportunities
- Free LinkedIn is good for basic networking and job searching
- LinkedIn Premium offers more features for individuals and professionals looking to enhance their career and networking opportunities
Different versions of LinkedIn subscriptions
LinkedIn Free (LinkedIn Free)
What features can you count on?
You can access your regular LinkedIn account immediately after signing up. You will mainly use it to:
- Creating a personal profile and building a network of contacts
- Search and connect with other users
- Access to basic information about user profiles
- Send messages to contacts only in your network
- Restricted access to search results and profiles outside your network
The free version of LinkedIn only gives you access to a limited number of new contacts
Who do we recommend this version of LinkedIn for?
- Students and graduates. They usually want to create a basic profile, connect with their first contacts and look for a job or internship.
- Individuals looking for work. If you’re just getting started with your job search, the free version offers plenty of options for networking and job searching.
- Users building a professional network. Even with the basic version of LinkedIn, you can create a professional network very effectively.
- Professionals who don’t need advanced features. If you only use LinkedIn occasionally, to keep in touch with colleagues and clients or to passively follow industry trends and news.
LinkedIn Premium
What features can you count on?
LinkedIn Premium is the first paid version we’ll introduce. With this version, you have access to premium features, as well as enhanced features from the non-paid version of LinkedIn. Key features include:
- View more information about people who have viewed your profile up to 90 days in the past
- Ability to send messages (called InMail messages) to people who are not in your contact network (number varies by Premium version)
- Expanded access to search results and the ability to see more profiles.
- Access to LinkedIn Learning – a wide range of online courses to improve your skills.
- Detailed statistics and information on job offers compared to other applicants.
LinkedIn Premium offers more detailed statistics on your profile
Who do we recommend this version of LinkedIn for?
LinkedIn Premium gives you more information and tools that extend many features. So you can better use it to find a job, develop your career or build your network. We particularly recommend this version
- Managers and leaders who will be able to analyse the users who have viewed their profile thanks to this version. It will also help them to get professional, business or career opportunities.
- For active job seekers, the Premium Career version will provide better access to job information, competition. In addition, they will be more visible to other users.
- Professionals and entrepreneurs to expand their professional network, enhance their personal brand, or improve their skills through LinkedIn Learning.
3 other versions of LinkedIn Premium
LinkedIn Premium itself is available in several versions. These are tailored to your needs. In total, there are three versions of LinkedIn Premium, with:
- Premium Career – For job seekers and individuals who want to boost their profile.
- Premium Business – For professionals and small businesses who want to expand their network and get more information about companies.
- Premium Hiring (Recruiter Lite) – For recruiters and recruiters looking for new talent
Detailed price lists of these tariffs can be found here.
LinkedIn Sales Navigator
What features can you count on?
The latest version of LinkedIn is a dedicated tool for salespeople called Sales Navigator. Its key features include:
- Advanced search options with over 20 filters to target specific leads and companies.
- The ability to store leads and accounts, track their activity and get updates on leads.
- More InMail messages than LinkedIn Premium
- Ability to track and manage leads directly in Sales Navigator and connect to your CRM system.
- “TeamLink” function for expanding the sales network through collaboration with colleagues.
Use Sales Navigator’s precise filters to easily reach your target audience
Who do we recommend this version of LinkedIn for?
Sales Navigator provides specialized tools for finding and reaching potential customers. This makes the sales process and the acquisition of new business partners or long-term customers easier and faster. Thus, this version will be the most used by:
- Salespeople and marketers who will find it easier to find new customers with Sales Manager. Generating leads is important in these professions and active use of LinkedIn is key to social selling.
- Companies and teams in sales. Reaching out to potential clients and the option of advanced search filters will greatly help companies and teams in reaching out to potential clients. Sales Navigator can also be linked to an internal CRM system.
- Entrepreneurs and business owners can find new business opportunities and clients through subscriptions. They also have the opportunity to analyse the market or develop their network of strategic contacts important for the development of the company.
TIP: Still not sure what type of subscription is best for you? Check out this site or sign up for our LinkedIn training and we’ll help you out. We’ll also explain all the features in detail and show you how to build your LinkedIn profile the right way.
LinkedIn Premium and Sales Navigator trial
LinkedIn Premium
In this case, the trial period is free for 1 month after entering your payment details. This offer is valid for trying all LinkedIn Premium versions such as Career, Business, Sales and Hiring. During the trial period, you will get access to all the features of that Premium version.
LinkedIn Sales Navigator
This is the same as for LinkedIn Premium. Once you enter your payment details, you get all the features Sales Navigator offers for 1 month – Access to advanced prospecting, lead management and more InMail messages.
Tip: Don’t forget to set a reminder at the end of the trial period. If you don’t plan to use the version for a long time, this will avoid unnecessary costs.
How can you give notice and what can you expect?
It is important to note at the start of the procedure that you can only cancel your subscription via a web browser. You won’t find the subscription tab in the mobile app. Below you will find the complete procedure on how to cancel linkedIn premium
- Sign in on LinkedIn
- Open your account settings and click on your profile photo in the top right corner
- Select “Settings and Privacy” from the menu
- Go to “Subscriptions and Payments”
- Find the subscription you want to cancel(LinkedIn Premium or Sales Navigator) and click “Manage Subscriptions”
- Click the “Cancel Subscription” button and follow the on-screen instructions
- Upon cancellation, you will receive a confirmation email and your subscription will remain active until the end of the current billing period
What is important to know?
If you cancel your subscription during the free trial period, you will not be charged any fees. However, you will lose access to premium features immediately. You will also permanently lose access to older conversations in Sales Navigator.
Interesting numbers and data about LinkedIn
If you’ve read this far, you’re no doubt considering getting one of the paid versions of LinkedIn. You may be wondering if this subscription can move your business forward. At Get Leads, we’re convinced that it can. Data from various surveys also speak clearly:
- LinkedIn has 2.4 million users in the Czech Republic
- Between 2023 and 2024, the number of users increased by 200,000 (9.1%)
- 70% of marketers consider LinkedIn the most trusted platform
- 40% of B2B web traffic comes from LinkedIn
In today’s article, we looked at the main differences between LinkedIn subscriptions. We help our clients with proper optimization of LinkedIn profiles, their management and mainly provide lead generation. Do you also want to expand your following with relevant contacts and close deals faster? Contact us and get great opportunities.
An overview table of the features of each version of LinkedIn:
| Functions | LinkedIn Free | LinkedIn Premium | LinkedIn Sales Navigator |
| Basic profile and networking | Yes | Yes | Yes |
| Number of InMail messages | 0 | 3-15 (depending on version) | 20-150 (depending on version) |
| Who viewed your profile | Limited (5 views) | Up to 90 days back | Up to 90 days back |
| LinkedIn Learning | No | Yes | No |
| Advanced lead retrieval | No | Partial | Yes (complete filters) |
| Managing leads and accounts | No | No | Yes |
| Integration with CRM | No | No | Yes |
| TeamLink (for team collaboration) | No | No | Yes |
