How to effectively use LinkedIn to acquire new clients in the Czech Republic is the topic for this article. LinkedIn is a great tool for acquiring new clients. It had over 2 million users in the Czech Republic at the beginning of 2024. You don’t even need its paid add-on Sales Navigator to acquire leads effectively. How to do it?
Article content
- Make sure you optimise your profile
- Search for new clients in a targeted way using filters
- Strategically build your network of contacts
- Join groups and actively contribute to them
- Use LinkedIn Sales Navigator
- LinkedIn advertising as a great helper
Make sure you optimise your profile
Among the basic necessities you need for fast networking is profile optimization. We’ve discussed this in detail in this article. Make sure to fill out the motto, about me section, education section correctly and have your clients or colleagues write feedback and validate your skills. An optimized LinkedIn profile gives a more credible impression to potential clients and will also help you to rank better in the LinkedIn search engine.
Want to get new clients via LinkedIn? A properly completed profile is the essential foundation
Search for new clients in a targeted way using filters
You don’t need LinkedIn’s paid Sales Navigator add-on to find leads using filters. In fact, LinkedIn Free also includes basic filters (although not as extensive).
LinkedIn offers free basic filtering options for people and companies
You can use companies by location, industry, size and number of common connections. For users themselves, LinkedIn offers the ability to filter by number of connections, location, current and previous companies, by connections and followers, school, service category and more. To make your searches even better, prepare keywords relevant to the clients you plan to reach.
Strategically build your network of contacts
The invitation to watch also has a great influence on the cooperation. Bulk invitations to follow up are not attractive, so write a personalised message for each client you want to work with in the future. Send these invitations to key people in the company such as executives, managers and business owners.
Reach out to new contacts in a personalised way
Respond to their posts or comments before you send them a follow-up request. You can then indirectly offer, for example, a no-obligation consultation. Avoid direct sales messages. These usually put clients off and are not in line with LinkedIn’s rules. On the contrary, try to ensure that each message carries some added value.
Follow-up communicationis also of great importance, where you send another message to the client after a certain time interval. People usually respond to cold emails after the third follow-up.
Join groups and actively contribute to them
A very effective way to connect and find new clients is to participate in group discussions. Join groups where your target audience is and actively contribute. For example, share tips from your industry, share posts that are useful to other group members, and answer questions. This will get you in front of group members, build your professional authority, and make networking easier for you.
Use LinkedIn Sales Navigator
This paid tool can help you a lot in finding new clients. With it, you will be able to use advanced filters to see an overview of industries and company sizes, their individual departments and locations. In addition, you will be able to sort potential clients into large lists using the “contact segmentation” feature and reach out to them in bulk via InMail messages.
Tip: Want to learn with Sales Navigator? Sign up for our training.
Sales Navigator is a paid add-on to LinkedIn that allows advanced filtering and prospecting of clients
LinkedIn advertising as a great helper
LinkedIn is a unique advertising platform for advertising, especially if you are B2B focused. You can reach specific professional groups very easily and increase your chances of getting quality leads and future clients. This way, your ad will be shown to senior executives, CEOs or employees with decision-making power. If you’re interested in LinkedIn advertising, we’ve written more about it here.
At GetLeads, we help our clients with proper optimization of LinkedIn profiles, their management and mainly lead generation. Do you also want to expand your following with relevant contacts and close deals faster? Contact us and get great opportunities.
