Find out how SEO works on LinkedIn in this article. Anywhere that you can search, you can apply SEO strategies, and LinkedIn is no different. But how do you get to the top of the search rankings? At Get Leads, we’ve been doing this for a long time because we know that the key is a properly optimized LinkedIn profile. We’ll take a look at how to do that in today’s article.
Article content
- How to optimise your LinkedIn profile?
- Professional headline – influences LinkedIn search engine and profile visitors
- Your profile must be 100% complete. If you cannot fill it in, do not fill it in
- Be active and create your own contributions
- Customize your own URL
- Choose a quality photo
How to optimise your LinkedIn profile? The basics we know from traditional SEO
First of all, we recommend you do your keyword research (KW). If you want someone to find your profile, you need to use words that your customer would type into a search engine. Divide these words into three categories
- KWs you want to target
- General KWs that are relevant to your industry
- KWs that are popular and you want to have them on your profile
These keywords are then inserted into your headline, your job description and skills.
Professional headline – influences LinkedIn search engine and profile visitors
A professional headline is a short description of your position or line of business that will appear next to your name when you comment, post, etc. For users who have not yet met you, the professional headline is the first source of information they have about you. It also has a big impact on the SEO friendliness of your profile, as it provides space for additional keywords. So for a brief description of your position in the company, navigate by your keyword analysis. Additionally, you can put the professional headline you prefer first in the settings. Often this is more effective than LinkedIn’s auto-scored position, which is the highest on your profile.
The headline is not a place for a personal motto, but for a job description in which you incorporate keywords
Your profile must be 100% complete. If you cannot fill it in, do not fill it in
LinkedIn has many profile sections that you can use to express your expertise in certain areas. However, you should never fill out a section of your profile that you can’t fill out sufficiently. Also, use bullet points or short paragraphs to describe your work experience and format the text to make it as readable as possible. Also be careful of the connections you make and be selective. You will do best if your contacts include specialists in your field. Simply prefer quality over quantity.
How does SEO work on LinkedIn? Be active and create your own posts
The algorithm of all social networks likes you if you are active. But this factor also has an impact on your profile’s SEO. In fact, your posts or even blog articles may appear in searches. Comment, share, create hashtags and react to posts and take advantage of all the response options LinkedIn offers you. We’ll talk about how to write a proper blog post on LinkedIn next time.
TIP: How to write a hashtag that people will use?
A hashtag is a word or phrase with a “#” that is used on social media to categorize and search for content based on specific topics. It should meet the following conditions:
- It is simple and easy to understand
- It is original and unmistakable
- It engages emotions or is somehow connected to your brand
- It is still the same and has been used for a long time
- Easy to type and contains no special characters
Customize your own URL
Many users don’t know it, but LinkedIn offers this option. As with website URLs, there’s a simple rule – the clearer the URL, the happier the searcher. So why not make LinkedIn’s job easier for searchers? Edit your URL in the following steps:
- Click on the “Me” button on the right side of the menu to view your profile
- On the right side of the screen, you will find a section called “public profile and URL”. Click on the pencil.
- LinkedIn will redirect you to the public profile setup page. On the right-hand side you will find a box called “edit custom URL”.
- In your new URL address we recommend adding your first and last name or your specialty, for example: jan-novak-seo-specialist
Edit the address that goes to your LinkedIn profile. This also has an impact on SEO
Choose a quality photo
If you want to reach customers directly, photography is a must. In addition, if you are speaking on your own behalf, the conversation can feel personal and untrustworthy. This is obviously how your entire profile comes across. We always recommend our clients to insert a professional photo where the face takes up ⅔ of the space.
In today’s article, we’ve looked at how to optimise your LinkedIn profile so that it ranks at the top of searches. We help our clients with proper LinkedIn profile optimization and lead generation. Do you also want to expand your circle of followers with relevant contacts and close deals faster? Contact us.
